David Sidlinger

Xeroxyzstan

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[Xerox](http://xerox.com) is [looking to change its image](http://www.prweb.com/releases/xerox/brand/prweb606831.htm “Xerox Unveils Biggest Change to Its Brand in Company History”). Their efforts include a new logo that apparently a [lot](http://commercial-archive.com/node/142223 “Xerox new logo looks like a beach ball”) of [people](http://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php “Xerox, The Very, Very, Very Shiny Company”) think is hideous. I think it’s lame and ugly, too, but my sense of design does not qualify me to weigh in on the work of a ridiculously-named company like Interbrand. What I *will* say is that I find it a little odd that they admired [Kyrgyzstan](http://en.wikipedia.org/wiki/Kyrgyzstan) so much that they used a design element from their flag.

![Xerox Logo](http://davidsidlinger.com/blog/wp-content/uploads/2008/01/xerox_logo.jpg)

![Kyrgyzstan Flag](http://davidsidlinger.com/blog/wp-content/uploads/2008/01/kyrgyzstan_flag.png)

Written by davidsidlinger

2008-01-21 at 6:32 pm

Posted in pointless, shame

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